Conditions are set for the next stage of EV adoption in China

The Chinese passenger car market is shifting towards electrification. While the long-term market direction seems clear, the question arises as to what the short- and medium-term development will be. As demand for new energy vehicles continues to grow in the digital age, it is imperative for companies to understand not only the product needs and … Read more

The latest research paper on China’s Electric Vehicle market

On March 24th, 2023, in cooperation with Dentsu China, we released our latest research paper on China’s Electric Vehicle market. “A new notion of premium” points to shifting consumer purchase behaviours that reshape the perception of ‘premium’ in the local EV market.  The paper reveals a greater emphasis of Chinese EV brand buyers on experience … Read more