WHAT WE DO
Research
Consumer behaviour has been going through dramatic changes in the past few years. Although what we knew back then is not necessarily wrong today, past insights are no longer sufficient to understand present-day challenges.
With our research we help corporations to pinpoint the most pressing business issues and to identify untapped market opportunities. Drawing on cutting-edge technology, and with our research and branding teams joining force together right from the beginning, we are able to dig up the most relevant business and consumer insights to support critical decision-making for our client-partners:
Fast and focused – Actionable insights
Integrated – Online/offline; Small data/Big Data
Our particular areas of expertise cover:
Automotive & New Mobility:
The future is electric, but not just – what appears at the surface to be a mere switch from traditional fuel-based powertrain to electric technology is in reality the beginning of a substantial change of the role that the car plays in people’s lives.
Automobiles are becoming more and more relevant for aspects that go beyond pure passenger transport, and the idea of what motivates people to choose an electric vehicle is taking on a much broader dimension than before. Successful marketing will increasingly depend on precise targeting and a comprehensive understanding of the needs of target customers.
ICIC (Insights on Consumer Intelligent vehicle Conversion) – Advanced big data analysis with focus on the New Energy Vehicle (NEV) market in China:
We use consumer spending data and app usage information for advanced analysis to profile passenger vehicle owners and NEV buyers in the Chinese market and identify their broad-scale consumption behaviour pattern.
ICIC’s analysis looks at the all-important customer journey through to purchase, providing deep insights for optimized product development, targeted communication strategy and future-proof brand management.
Member of:
Strategic Partners:
> Contact us to learn more
> Contact us to learn more
Big Data
Data is everywhere, it is rapidly becoming an integral part of every aspect of our lives. If one can decode the hidden meaning behind the abundant data, it can unleash unlimited possibilities. We help corporations to integrate various sources of data, understand and interpret the data, so as to drive more satisfactory customer experience, to design highly marketable new products and to drastically improve business operations.
By partnering with multiple data sources globally, we have been providing real time market intelligence and most relevant data to leading corporations for various industries by analyzing massive amount of data.
Share X
Corporate performance on the financial markets is driven by future expectations of success. In fact, these ultimately depend on how well consumers respond to the offers made to them. Understanding consumer behavior is therefore key to evaluating business performance metrics
The MaLogic mission is to provide the best data sources to analyse consumer behaviour.
We offer our Share X data model that integrates consumption market data to forecast share prices. Share X is customized to the specific market sector to be analysed and can provide guidance for data indexing in any financial analysis modeling already used for share price predictions.
With its Share X, MaLogic provides a series of critical tasks:
- Data points selection
- Data collection
- Data cleaning
- Data indexing
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Branding
We offer creative and innovative branding services to transform business from good to great. We help corporations to build and foster a strong image with engaging customer experiences so as to positively differentiate from the competition and drive up customer loyalty and eventually profits.
We work with corporations to revitalize their brands so that they can stay current and relevant to changing consumer lifestyle and expectations. This is implemented most effectively by integrating the brand promise and values throughout the entire value delivery system.
Branding Services:
- 360 Degree Brand Health Check
- Brand Identity Design and Formulation
- Active Brand Lifecycle Management
- Integrated Brand Communications
- O2O Branding Solutions
- Internal Branding Alignment
- Brand Ambassador Conversion
- Brand Rejuvenation Program etc.
Business Strategy
Technology and The Internet are narrowing the differentiation among business operators and driving down margins. Companies are going through a major shift of marketing paradigm that they have never experienced before when the consumers are dictating how business should be conducted.
Our team consists of corporate leaders who have managed blue-chip organizations with hands on experience in dealing with the most complicated business issues. They are also fully aware of the strategic and financial implications of every decision made, no matter how big or small. Whether it is a minor tweak to the operation or complete business-reengineering, our team can enhance business efficiency and profitability by focusing on what really matters.
Strategy Services:
- Corporate Culture Development
- Coaching and Leadership Development
- M&A Advisory and Business Integration
- Business Operation Audit
- Business Enhancement Proposition
- Corporate Expansion Strategy
- New Market Entry
- IPO Planning and Implementation etc.
> Contact us to learn more
> Contact us to learn more
DetectEffective
Created by MaLogic, DetectEffective is an AI-based automatic rodent detection system empowered by video analytics capabilities. It equips you with 24/7 monitoring of rodent activities in your concerned locations, via its infrared IP camera. The DetectEffective mobile app allows you to timely access the critical information with various levels of assigned authority based on your preference. Key insight features — Active Indexes, heat map, track map, video footages — all at your fingertips results in more effective rodent control.
MaLogic understands your concern about the harm brought about by rodents, which is how the innovation of this automatic detection system came to existence with the specific dedicated mission to help you address this very problem. It turns pest control from passive to active. Control measures can be deployed accordingly based on insights clearly displayed on dashboard, and the different actions taken can be closely monitored.
Quantified indexes are created. You can compare the indexes among all of your business establishments or any other targeted areas. Trends can be observed from an overall level, to the individual zone, down to the individual camera level. DetectEffective was granted a patent by the Chinese Government and an international patent is also under review by the International Patent Organization.
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D.E.E.P
Technology has transformed the media landscape over the past decade resulting in a highly fragmented market and constantly evolving media consumption behavior. Marketers today are demanding a more effective, real-time, measurable, and accountable way of planning and implementing marketing and advertising activities. MaLogic has pioneered a new marketing platform to match the advertising message with the most relevant target audience. Powered by AI big data mining, MaLogic DEEP (Data Empowered Engagement Platform) integrates POS data, CRM analytics, and customers’ face ID parameters, thus allowing brands to push relevant advertising messages in offline channels to individual consumers when they are out of home.
More than one million screens in different channels are available nationwide to connect to your target customers in CVS, supermarket, hotel, restaurant, SPA, pharmacy and medical clinic. Various modes of advertisement could be assigned to achieve the most desirable ROI. MaLogic iOOH advertising algorithm pushes the most relevant advertisement in different time slots in a targeted channel according to the customer profile obtained from facial recognition and/or CRM data.
DEEP patent is under review and has already been publicized in China as well as international patent organization (CEPCT). MaLogic is in the process of expanding its DEEP services to the African continent, including online and offline, in home and out of home, TV and mobile, with the goal to become the largest advertising platform in Africa.
