The Chinese passenger car market is shifting towards electrification. While the long-term market direction seems clear, the question arises as to what the short- and medium-term development will be. As demand for new energy vehicles continues to grow in the digital age, it is imperative for companies to understand not only the product needs and requirements of their prospective customers, but also their way of life in general. This is all the more important as the NEV market continues to reach a far broader market segment with far more diverse customer profiles.

In the medium term, it is about a suitable and thoughtful strategy that ensures nothing less than survival in a market with tough cut-throat competition.

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