David has extensive experience in the market research industry and has participated in various types of data processing and market analysis projects, including automotive, brand analysis, product clinical trials, satisfaction, price testing, market segmentation, media research, etc.
With over 13 years of experience, he/she has worked at Huawei and Ipsos. In addition to technical work in the field of data analysis, he is also responsible for the construction and management of local and national departments, and participates in the strategic planning of the Greater China region. He transferred to the Decision system department in 2011 and began to be involved in the field of statistical/modeling analysis. Has rich experience in modeling and market analysis in research areas such as brand equity, satisfaction, price positioning, product line optimization, market segmentation, packaging and U&A.