Graduated from the School of Communication of the Hong Kong Baptist University and subsequently obtained a master degree of Business Administration, Gadys is a veteran in communications, marketing and promotion. As the sales supervisor of Jardine Riche Monde, Gadys was accountable for building the sales network for its premium wine and beverage products. She later joined the publication industry and held the Marketing Director position at the Yongder Hall Group (now known as South China Media Group), responsible for the launch and marketing of numerous magazine titles such as Marie Claire, Lisa's World and Esquire etc. Her forte is to initiate and manage experiential marketing opportunities for brands to actively engage their customers and to allow them to fully embrace the values of the brands.