With her more than 30 years of solid market research experience, Jennifer possesses a broad range of knowledge and expertise in the research industry. Jennifer`s sector specialities include IT, Telecom, FMCG, Personal Care, Durable Goods and Automotive.

Jennifer has rich experience in dealing with marketing and business issues including new product development, consumer motivation research, advertising evaluation, customer satisfaction as well as branding and communication. She is well known for capturing complex conceptual ideas and translating them into effective business solutions.

Apart from conducting research in Taiwan and China, Jennifer has also managed international research initiatives across different countries in Europe, US and Asia.

Jennifer used to work in Ipsos as Managing Director of Innovation & Forecasting (China), Synovate as Managing Director of Consumer Goods (Greater China), Oracle Added Value as Managing Director (Beijing Office), Nielsen as Executive Director of Customized Research (Taiwan), GfK as head of Taiwan Office (Customized Research ).