Jerry has over 15 years of extensive experience in Qualitative Market Research both on the agency side and client side in Asia Pacific covering Cosmetic & Skincare products, Fashion-related industries, Pharmaceutical Industry, Telecom, Liquor & Tobacco, Automotive and FMCG sector.

Jerry holds an MA & MPhil in English Literature from the University of Warwick (UK) and an MA in Media & Communications from Goldsmiths College, the University of London (UK).

Jerry has an abundant career track record including being a university lecturer, journalist for the leading English Newspaper in Taiwan, Regional Brand Manager for the Waterford Wedgwood Group as well as heading up the qualitative research in Nielsen Taiwan, RI in Hong Kong and Synovate China. In addition to research, Jerry retains his own newspaper column where he shares his observations and thoughts on people and the world on a regular basis.