Dr. Lynn Lin

Senior Advisor

Dr. Lin is a world-renowned researcher and a well respected industry icon.  He travels over 60 countries to provide marketing and research advisory work.  He is the developer of BASES New Product Sales Forecasting System, the most frequently used New Product Sales Forecasting models in the world, currently with 65-70% market share.  This model consists of hundreds of modules and thousands of formulas. He was the Vice Chairman of ACNielsen BASES, President of BASES International, Chairman & CEO of Burke International of New York, Inc, President of Burke European Research Centre, President of Burke Consulting & Analytical Service and Vice President of Booz-Allen & Hamilton. He has published more than 50 technical papers in the areas of statistics economics, advertising research and new product research. He is also a well sought after speaker/lecturer in academic and business conferences in the U.S., Europe, Asia and South America; as well as top schools such as Wharton (UPENN), Columbia University, Johnson (Cornell), Haas (UC Berkeley) etc.