Steve has worked on the client, advertising agency, media owner and market research sides of the business, based in the UK, Australasia, and Asia Pacific. He has developed entirely new services for sectors such as the Internet, and built a number of the world’s largest multi-regional syndicated media surveys which are the sole currencies for affluent audiences in the regions where they are conducted.

His experience includes all forms of media research, consumer behaviour, segmentation, brand health, loyalty, ethnography, quantitative and qualitative research. Steve works with a number of world’s largest future-facing organisations in the internet, social and media areas to provide innovative advice.

Steve built the PR profile of Synovate in Asia Pacific as a deliberate strategy to increase its visibility and to become one of the best known market research companies in the world. Steve judges local and international creative awards, and his teams have won awards at the MediaWorks international pitching competition.

His marketing and research experience spans over 40 years, with the past 25 years based in Hong Kong and focused on media research at local, regional and international levels. He is particularly focused on the discovery of new insights into the relationship between media and its audiences, and how digital technology will influence the future of advertising. Steve is a frequent, high profile public speaker at major international events. He holds an MA at Oxford University.