Our Co-CEO, Dr. Royce Yuen, was invited to be one of the speakers at the Opening Forum of SmartHK Chengdu 2020, organized by the Hong Kong Trade Development Council, on November 25, 2020.
SmartHK 2020, being the first-ever online and offline hybrid event by HKTDC, recorded an accumulative attendance of over 26,000 pax for the whole conference.
Royce had a sharing on the topic “Big Data Applications: Revolutionizing Brand Management and Marketing” at the opening forum named “Innovative Technology, A New Impetus for Sichuan-Hong Kong Cooperation.”
During his presentation, Royce shared about how to use big data to build big brands and big businesses with the audience. By using big data, we can achieve the following 10 points effectively and accurately:
1. Segmentation and prediction
2. Problem detection
3. Recommender system
4. Profit maximization
5. Brand connection
6. Targeted marketing
7. Sentiment analysis
8. Operational analytics
9. Benchmarking report
10. Social involvement
Nowadays, enterprises face challenges such as rapidly changing markets, blurred consumer portraits, and difficulties in identifying the core competitors and getting accurate customer feedback.
MaLogic uses its big data processing platform to discover key information from massive data sets.
With the Internet’s involvement and the promotion of digitization in the retail market, a new retail ecosystem has begun to grow, rapidly restructuring the retail industry and promoting its development to more efficient and of high-quality. For brand owners and retail companies, seizing these digital opportunities, and ultimately achieving sales growth will be the key to success.
POS data empowers brands and retail companies with the digital drive. MaLogic constructs a bridge between brands and retailers through data. A data-driven product distribution, category management optimization, and marketing plan ultimately achieve a tripartite win-win situation.
The forum brought together many experts in financial technology, artificial intelligence, and digital marketing big data to share their experiences and perspectives on how to deepen cooperation in technological innovation and the future development opportunities between Sichuan and Hong Kong. In addition to Royce, other star speakers included Mayor Hu Yuankun of Meishan City Government, Mr. Edmond Lau, Senior Executive Director of Hong Kong Monetary Authority, Mr. Shang Hailong, General Manager of SenseTime Hong Kong, and Mr. Liu Keke, chief economist of Sichuan Development Holdings Co., Ltd.
