Talk on “China Marketing” to HKU’s MBA

Eliza was invited as a guest speaker to deliver a talk on “China Marketing.”

During the presentation, Eliza highlighted five market developments that will have a direct and significant impact on most businesses:

Increasing sphere of influence by the female at both the workplace and home.

Rise of nationalism leading to more open-mindedness of accepting China brands.

A new wave of individuapsm popularized by social media.

New definition of success driving self-improvement of affluent individuals.

Self-consciousness about sustainable health and wellness.

For those who are interested in obtaining a summary of Eliza’s presentation, please write to info@malogicgroup.com.

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