Chong was the Senior Corporate Director at Dah Chong Holdings responsible for overseeing the automotive (Audi, Bentley, Honda, Nissan, INFINITI, MAN, DAF and Sinotruk) and luxury yacht businesses. Prior to that, he was the Managing Director of Wallace Harper as well as the Vice-Chairman of the Dealers’ Advisory Board for Ford Motors.

In 2013, he led the Bentley business in China to achieve world-wide number two in sales. He was named CEO of the year by the Capital Magazine in the same year. Chong was also the Chairman of the Hong Kong Motor Traders’ Association for three consecutive years. 

Chong graduated from McGill University with a Bachelor of Social Work degree and also attended its MBA program.

With a heart to serve its customers as well as the community, Chong was also the CEO of the Hong Kong Breast Cancer Foundation.