Trained as a professional accountant, Eliza has decided to embark her career in the field of market research. With her talent in managing numbers, Eliza has quickly risen to the leadership positions for major research institutions including Synovate (Greater China) and GfK (Hong Kong and Taiwan).

Before taking on the position of Co-CEO at MaLogic, Eliza founded GMD (Go Much Deeper) with the determination to re-define the strategic role of research with the deployment of technology and big data.

Prior to her 20 years of market research experience, Eliza has built up a strong credentials in the retail sector mainly focusing on luxury brands including Christian Dior Fashion, MCM, Bottega Veneta and Kenzo.

Eliza has been actively involved in The Samaritans in HK and put her persuasion in use for a different cause.