On March 24th, 2023, in cooperation with Dentsu China, we released our latest research paper on China’s Electric Vehicle market. “A new notion of premium” points to shifting consumer purchase behaviours that reshape the perception of ‘premium’ in the local EV market. The paper reveals a greater emphasis of Chinese EV brand buyers on experience … Read more
MaLogic is partnering with dentsu China to investigate the latest consumer behaviour in China’s EV market, which is probably the fastest growing and most dynamic market in the world. Please join us in our discussion about the challenges and opportunities during this remarkable paradigm shift. The webinar will be held at 14:00 (BJ time) on … Read more
We are pleased to share a recent press interview attended by our Managing Partner, Klaus Paur, during which he has shared the insight of a Chinese electric vehicle brand entering the European market. Click to learn more about this article on DirectIndustry E-Magazine by Mark Andrews about Nio’s Plans for European Expansion and the insight … Read more
Our Co-CEO, Dr. Royce Yuen, was invited to be one of the speakers at the Opening Forum of SmartHK Chengdu 2020, organized by the Hong Kong Trade Development Council, on November 25, 2020. SmartHK 2020, being the first-ever online and offline hybrid event by HKTDC, recorded an accumulative attendance of over 26,000 pax for the … Read more
We are pleased to share the news that our Co-CEO, Dr. Royce Yuen, has been awarded HKIM SCHOLAR MARKETER OF THE YEAR and received an Honorary Fellowship from the Hong Kong Institute of Marketing. HKIM has conferred three Honorary Fellows this year as the recognition of the recipients’ distinguished contribution. In addition to Royce, Mr. … Read more
MaLogic is proud to announce and welcome two senior members to join the management team of the group. Klaus Paur joins MaLogic as the Managing Partner, Research Practice Leader, and Head of Automotive & New Mobility Division. Klaus has over two decades of experience in market research and consultancy in the automotive industry. He lived and … Read more
MaLogic Group has successfully passed the validation by the international certification company SGS and obtained the ISO/IEC 27001:2013 international information security management system certification after authoritative review. Since its establishment on April 27, 2016, MaLogic Group has always placed great emphasis on information security and data protection of the enterprise, and has established a number … Read more
Our Co-CEO Ms. Eliza Wong delivered a speech titled “Leveraging Big Data to Capture Big Opportunities” at the Entrepreneur Day 2017 organized by the Hong Kong Trade Development Council on May 17, 2017. Despite overwhelming interest from corporations to exploit big data, there are very few that are actually actively implement big data solutions. This … Read more
MaLogic has entered a strategic partnership with #Tagboard to be its exclusive representative in Hong Kong. Headquartered in Seattle, #Tagboard is a social media “search” and “redisplay” platform. Via the usage of #hashtag, its search engine can search on Facebook, Instagram, Twitter, G+, Flicker, YouTube, and even Snapchat. #Tagboard aggregates UGC (user generated content) under … Read more
Royce Yuen and co-host Ruthia Wong with the first guest speaker Mr. Sunny Cheung on the MLA Radio Programme. The guest speaker for the first two episodes was Mr. Sunny Cheung who is the CEO of the Octopus. Mr. Sunny Mak shared his experience with the audiences on probing into the theme of “Managing Change”. The … Read more
