Chong was the Senior Corporate Director at Dah Chong Holdings responsible for overseeing the automotive (Audi, Bentley, Honda, Nissan, INFINITI, MAN, DAF and Sinotruk) and luxury yacht businesses. Prior to that, he was the Managing Director of Wallace Harper as well as the Vice-Chairman of the Dealers’ Advisory Board for Ford Motors. In 2013, he … Read more
Operation Manager Since joining MaLogic, Oscar has been supporting clients across the watch, education, retail, jewelry, automotive, and IT sectors through research management services including mystery shopping, online diaries, in-depth interviews, and online/offline focus groups. With a strong focus on detail and uncompromising quality control, Oscar brings a highly meticulous and professional approach to projects … Read more
More than 20 years’ experience of market research and consultancy in the automotive industry. Previous roles include Ipsos Global Head of Automotive Center of Excellence, Synovate Automotive Managing Director Greater China, TNS Director for China and North Asia. Over his career, he has put focus on consumer decision processes, looking at the entire purchase journey … Read more
With her more than 30 years of solid market research experience, Jennifer possesses a broad range of knowledge and expertise in the research industry. Jennifer`s sector specialities include IT, Telecom, FMCG, Personal Care, Durable Goods and Automotive. Jennifer has rich experience in dealing with marketing and business issues including new product development, consumer motivation research, … Read more
Dr. Royce Yuen is the Co-Founder and Co-CEO of MaLogic. He is also leading the Branding and Marketing Practice for the group. Previously Dr. Yuen was the Group Chairman of Ogilvy in Hong Kong and Southern China. In his capacity as the Chairman of the HK4As, Dr. Yuen was acting as the spokesperson for the … Read more
Trained as a professional accountant, Eliza has decided to embark her career in the field of market research. With her talent in managing numbers, Eliza has quickly risen to the leadership positions for major research institutions including Synovate (Greater China) and GfK (Hong Kong and Taiwan). Before taking on the position of Co-CEO at MaLogic, … Read more
